The Top 5 Lessons Learned From Greg Hemmings
Greg Hemmings, filmmaker and founder of Hemmings House, leads from the heart, making the world a better place one story at a time. His work connects individuals and the world, celebrating the universal in the particular, and exploring how our collective human narrative is unfolding against the particular backdrop of these interesting, accelerated times. Greg is building a movement of change, empowering others to become leaders in their own ways, in their own communities.
Here are 5 lessons we learned from Greg’s discussion on the use of video and movement making:
1. Serve your audience with content that will make their lives easier.
As an organization, you want content that captures people’s hearts and imaginations. It’s not always about solving a business problem; it’s an emotional buying journey - provide them with valuable content. Put your audience first; selling your product comes second.
2. Support a movement that aligns with your audience. Help make the industry or space you operate in a better place.
Organizations have the power to make a difference. They have the ability to put a spotlight on movements that make the world a better place. Every organization should have a mission they are passionate about. Show your audience what the world could look like if they moved forward with you.
Check out what these companies are doing:
Ben & Jerrys Corporate Social Responsibility over the years
3. By placing an unexpected focus on something, you have the ability to inspire other people to get on board.
Stories are a way of creating movement and differentiation in a noisy market. Using storytelling to put a focus on something, a potential movement that could be born or one that just needs some love, can give it an incredible lift. The act of actually filming something encourages viewers to see the importance of it.
Check out these Hemmings House projects:
4. As an organization, you need both Integrators and Visionaries.
Greg refers to the book Traction, when discussing the importance of both integrators and visionaries. Visionaries are defined as the “dreamers” within an organization. They are creative, passionate and are known for their creative problem solving skills. They tend to serve on emotion more so than on logic. On the flip side, Integrators are key in order to maintain tranquility. Integrators are those who can put the visionaries’ creative ideas and aspirations into action; they are the glue that keeps the team motivated and intact.
5. Be in the moment; go into projects without knowing what the outcome will be.
Greg believes the best parts of storytelling are the humans and the inspiration. Being in the moment and going into projects without knowing what the outcome will be can lead to some of the best stories. Serve your audience with a storyline that makes them feel lighter; you want them to walk away believing in something bigger than themselves.
Inspire others through the art of storytelling. Serve content that adds value to people’s lives. Give your audience something bigger to believe in.
Find Greg Hemmings on LinkedIn, on Youtube, or at hemmingshouse.com.